About Us


In 1980 Barrie Farrow partnered with Hong Kong Based GP Batteries as their approved Australian and New Zealand importer, distributor and sales agent. With a range of primary, secondary and specialist batteries Powercell quickly gained a national reputation within the niche retail markets as a supplier of high performing and hard to find batteries. Continued growth over the next 40 years has seen strategic alliances formed with a number of suppliers, allowing for expansion and supply into a diverse range of highly recognised clients across OEM, industrial, mining, defence, communications, commercial and the specialised retail sectors.


As technology has changed and devices become more portable, Powercell has kept pace and expanded our range to meet the demands of our customers. Powercell’s extensive range of batteries for general and specialist applications includes alkaline, lithium (primary and rechargeable), silver oxide, NiMH and NiCad and zinc air. Powercell also carries a comprehensive and quality range of battery related products and accessories, such as battery chargers, powerbanks, LED torches, headlamps and more.


In response to the continual growth and technological changes in the market, Powercell continues to upgrade our services to ensure that we maximise and exceed the ever changing requirements and needs of our clients. Our range of services include:

  • Battery Design and Assembly Services
  • Battery Testing and Back up Support
  • National and International Distribution and Logistics
  • Retail Channel and Category Management
  • Battery Consultancy
  • Private Label and Corporate Design
  • Product and Part Sourcing
  • Recycling of NiCad, NiMH and Li-Ion batteries and battery packs


As a family owned business for over 40 years we view our customers as an extension of our family. Providing excellence in quality, service, competitiveness and reliability is at the core of Powercell its management and its staff. We are always happy to hear from you and we look forward to welcoming all new enquiries and establishing a long and mutually rewarding relationship.