Powercell offices and warehouse
Since 1980

About Powercell Australia

01

Markets

In 1980 Barrie Farrow partnered with Hong Kong Based GP Batteries as their approved Australian and New Zealand importer, distributor and sales agent. With a range of primary, secondary and specialist batteries Powercell quickly gained a national reputation within the niche retail markets as a supplier of high performing and hard to find batteries. Continued growth over the next 46 years has seen strategic alliances formed with a number of suppliers, allowing for expansion and supply into a diverse range of highly recognised clients across OEM, industrial, mining, defence, communications, commercial and the specialised retail sectors.

02

Products

As technology has changed and devices become more portable, Powercell has kept pace and expanded our range to meet the demands of our customers. Powercell’s extensive range of batteries for general and specialist applications includes alkaline, lithium (primary and rechargeable), silver oxide, NiMH and NiCad and zinc air. Powercell also carries a comprehensive and quality range of battery related products and accessories, such as battery chargers, powerbanks, LED torches, headlamps and more.

03

Services

In response to the continual growth and technological changes in the market, Powercell continues to upgrade our services to ensure that we maximise and exceed the ever changing requirements and needs of our clients. Our range of services include:

01 Battery Design and Assembly Services
02 Battery Testing and Back up Support
03 National and International Distribution and Logistics
04 Retail Channel and Category Management
05 Battery Consultancy
06 Private Label and Corporate Design
07 Product and Part Sourcing
08 Recycling of NiCad, NiMH and Li-Ion batteries and battery packs
GP Ultra Alkaline batteries
04

Focus

As a family owned business we view our partners and customers as an extension of our family. Providing excellence in quality, service, competitiveness and reliability is at the core of Powercell its management and its staff. We are always happy to hear from you and we look forward to welcoming all new enquiries and establishing a long and mutually rewarding relationship.

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